Brand reputation
Fan ownership can incentivize fans to protect the brand publicly.
Fans
Fan speed
Reward fan’s loyalty with the thing they want the most - to be an owner.
Fans
Market expansion
Reward early adopters with Upside for helping to break into new markets.
Customers
Loyalty programs
Owners increase spend 5x more than loyalty program members.
Customers
Teamwork
Encourage platform workers to help each other rather than stand alone.
Contractors
High reviews
Improve network effects and achieve better outcomes when great service is rewarded with Upside.
Contractors
Align objectives
Clear foundation setting with equity partners ensures common goals, reducing business friction.
Partners
Boost collaboration
Equity partnerships encourage trust and collaboration, optimizing the business operations.
Partners
Access new markets
Partnering through equity opens doors to new markets and channels, multiplying reach.
Partners
Accountability
Equity partnerships enhance accountability and engagement with shared, long-term incentive.
Partners
Engagement
Ambassadors with skin in the game have a different outlook.
Ambassadors
Ambassador retention
Create long term relationships with your ambassadors with incentives.
Ambassadors
Company goals
Attach ownership awards with company-wide achievements.
Employees
Performance
Reward individual performance metrics with ownership, not just swag.
Employees
Improved demographics
Reach your younger and international audiences more effectively.
Fans
Fan engagement
Encourage engagement on socials and at events with incentives.
Fans
Referral programs
Turn your customers into your biggest advocates.
Customers
Social engagement
Accelerate user-generated content and social campaigns with Upside.
Customers
Feedback
Make it worth it for gig workers to help you improve instead of leaving.
Contractors
Productivity
When employees have 'skin in the game' - every action matters.
Employees
Retention
Cultivate loyalty and commitment across your entire team.
Employees
Affiliate sales
Drive results over content quantity with sales-based incentives.
Ambassadors
Retention
Keep a healthy supply-side in your market with a long-term outlook.
Contractors
Content quality
Influencers and ambassadors post better content as owners.
Ambassadors
Fans
Ambassadors
Employees
Customers
Partners
Contractors
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