
Brand reputation
Fan ownership can incentivize fans to protect the brand publicly.
Fans

Fan speed
Reward fan’s loyalty with the thing they want the most - to be an owner.
Fans

Market expansion
Reward early adopters with Upside for helping to break into new markets.
Customers

Loyalty programs
Owners increase spend 5x more than loyalty program members.
Customers

Teamwork
Encourage platform workers to help each other rather than stand alone.
Contractors

High reviews
Improve network effects and achieve better outcomes when great service is rewarded with Upside.
Contractors

Align objectives
Clear foundation setting with equity partners ensures common goals, reducing business friction.
Partners

Boost collaboration
Equity partnerships encourage trust and collaboration, optimizing the business operations.
Partners

Access new markets
Partnering through equity opens doors to new markets and channels, multiplying reach.
Partners

Accountability
Equity partnerships enhance accountability and engagement with shared, long-term incentive.
Partners

Engagement
Ambassadors with skin in the game have a different outlook.
Ambassadors

Ambassador retention
Create long term relationships with your ambassadors with incentives.
Ambassadors

Company goals
Attach ownership awards with company-wide achievements.
Employees

Performance
Reward individual performance metrics with ownership, not just swag.
Employees

Improved demographics
Reach your younger and international audiences more effectively.
Fans

Fan engagement
Encourage engagement on socials and at events with incentives.
Fans

Referral programs
Turn your customers into your biggest advocates.
Customers

Social engagement
Accelerate user-generated content and social campaigns with Upside.
Customers

Feedback
Make it worth it for gig workers to help you improve instead of leaving.
Contractors

Productivity
When employees have 'skin in the game' - every action matters.
Employees

Retention
Cultivate loyalty and commitment across your entire team.
Employees

Affiliate sales
Drive results over content quantity with sales-based incentives.
Ambassadors

Content quality
Influencers and ambassadors post better content as owners.
Ambassadors

Retention
Keep a healthy supply-side in your market with a long-term outlook.
Contractors