Make your equity powerful.

Leverage ownership for boosted performance, increased growth, and enhanced retention across your teams, partners, ambassadors, and consumers.

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Use Cases & Possibilities

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Brand reputation

Fan ownership can incentivize fans to protect the brand publicly.
Fans

Fan speed

Reward fan’s loyalty with the thing they want the most - to be an owner.
Fans

Market expansion

Reward early adopters with Upside for helping to break into new markets.
Customers

Loyalty programs

Owners increase spend 5x more than loyalty program members.
Customers

Teamwork

Encourage platform workers to help each other rather than stand alone.
Contractors

High reviews

Improve network effects and achieve better outcomes when great service is rewarded with Upside.
Contractors

Align objectives

Clear foundation setting with equity partners ensures common goals, reducing business friction.
Partners

Boost collaboration

Equity partnerships encourage trust and collaboration, optimizing the business operations.
Partners

Access new markets

Partnering through equity opens doors to new markets and channels, multiplying reach.
Partners

Accountability

Equity partnerships enhance accountability and engagement with shared, long-term incentive.
Partners

Engagement

Ambassadors with skin in the game have a different outlook.
Ambassadors

Ambassador retention

Create long term relationships with your ambassadors with incentives.
Ambassadors

Company goals

Attach ownership awards with company-wide achievements.
Employees

Performance

Reward individual performance metrics with ownership, not just swag.
Employees

Improved demographics

Reach your younger and international audiences more effectively.
Fans

Fan engagement

Encourage engagement on socials and at events with incentives.
Fans

Referral programs

Turn your customers into your biggest advocates.
Customers

Social engagement

Accelerate user-generated content and social campaigns with Upside.
Customers

Feedback

Make it worth it for gig workers to help you improve instead of leaving.
Contractors

Productivity

When employees have 'skin in the game' - every action matters.
Employees

Retention

Cultivate loyalty and commitment across your entire team.
Employees

Affiliate sales

Drive results over content quantity with sales-based incentives.
Ambassadors

Content quality

Influencers and ambassadors post better content as owners.
Ambassadors

Retention

Keep a healthy supply-side in your market with a long-term outlook.
Contractors
Fans
Fans
Employees
Employees
Ambassadors
Ambassadors
Customers
Customers
Partners
Partners
Contractors
Contractors

Through our platform - all of this is possible.

Effortlessly instill an ownership mindset in your chosen stakeholders, ensuring compliance while providing for meaningful contributions to your brands growth.

Sustainable and powerful growth with an unparalleled ROI.

Amplify the success of your brand by fully tapping into the power of frictionless, distributed ownership.

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At the Upside Cooperative, we are driven by a shared vision of a more profitable, equitable, and healthy society through the advancement of new paradigms around equity and ownership. Based in Salt Lake City, UT, our team of passionate professionals is distinguished by our expertise, and united by our commitment to democratic systems of organization and the empowerment of individuals.
Our platform, Upside.coop, enables organizations to share ownership with their communities, clients, and partners to align incentives, increase retention, and amplify growth. We believe that everyone who contributes value should have the opportunity to shape and benefit from the companies they help to build. By adopting our digital cooperative model, companies can tap into the knowledge, network, and resources of their communities and worker collectives, unlocking the power of the upside.
We invite you to join us in our mission to bring abundance and fairness to the economy. Discover how our approach and principles will support you in achieving your own goals as a client, user, or investor. Together, we can work towards a more equitable future -- let’s go collectively change the world!