Fan ownership can incentivize fans to protect the brand publicly.
Reward fan’s loyalty with the thing they want the most - to be an owner.
Reward early adopters with Upside for helping to break into new markets.
Owners increase spend 5x more than loyalty program members.
Encourage platform workers to help each other rather than stand alone.
Improve network effects and achieve better outcomes when great service is rewarded with Upside.
Clear foundation setting with equity partners ensures common goals, reducing business friction.
Equity partnerships encourage trust and collaboration, optimizing the business operations.
Access new markets
Partnering through equity opens doors to new markets and channels, multiplying reach.
Equity partnerships enhance accountability and engagement with shared, long-term incentive.
Ambassadors with skin in the game have a different outlook.
Create long term relationships with your ambassadors with incentives.
Attach ownership awards with company-wide achievements.
Reward individual performance metrics with ownership, not just swag.
Reach your younger and international audiences more effectively.
Encourage engagement on socials and at events with incentives.
Turn your customers into your biggest advocates.
Accelerate user-generated content and social campaigns with Upside.
Make it worth it for gig workers to help you improve instead of leaving.
When employees have 'skin in the game' - every action matters.
Cultivate loyalty and commitment across your entire team.
Drive results over content quantity with sales-based incentives.
Keep a healthy supply-side in your market with a long-term outlook.
Influencers and ambassadors post better content as owners.